this picture give a clear image of woman objectification in order to sell that kind of product. The advertisement is based on a typical stereotype.

The  connotation of this advertisement means that woman is addicted by jewels and this kind of product is so ''good'' that could be said it has priority to jewels. This is clearly for business purpose but also it affects on strengthening of stereotypes. It seem that woman is easy to objectified for any kind of purpose only just to make in this case this product  to be sold.