As we can see in those pictures there are shown different kind of  advertisments and there we can see also different Girls that are representing the image of these items using different ways of taking picture and they have decided to make it more attractive or to sound much more interesting to the customers and of course are doing this only having one purpose of selling the peoducts and having benefits from them. So different companies are using the image of the women as well.as the men's one in order to make their products seem more interesting and sure having incomes and their own benefits.